GENERAL KNOWLEDGE

Detailed explanation-1: -1. Product: The service product requires consideration of the range of services provided, the quality of services provided and the level of services provided. Attention will also need to be given to matters like the use of branding, warranties and after-sale service.

Detailed explanation-2: -Promotion refers to the methods a business uses to gain the attention of the customers to their product. These includes sales promotions, customer service, public relations, advertising etc.

Detailed explanation-3: -Traditional marketing mix elements are composed of product, price, place, and promotion. These 4Ps also apply to service organizations. However, in addition to the traditional four Ps, the services-marketing mix includes three more factors: people, physical evidence, and process.

Detailed explanation-4: -Promotion. Joint marketing campaigns are called a promotional mix. Activities might include advertising, sales promotion, personal selling, and public relations.