GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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international
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upscale
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small
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large
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Detailed explanation-1: -Product-market specialisation is a target marketing strategy in which efforts are concentrated on offering a single product to a single market segment.
Detailed explanation-2: -Geographic Segmentation Geographic segmentation, splitting up your market based on their location, is a basic but highly useful segmentation strategy. A customer’s location can help you better understand their needs and enable you to send out location-specific ads. There are several kinds of geographic segmentation.
Detailed explanation-3: -1. Most marketers prefer to target consumer segments that are relatively stable in terms of lifestyles and consumption patters and avoid “fickle” segments that are unpredictable. 1. To be targeted, a segment must be accessible, which means that marketers must be able to reach that market segment in an economical way.
Detailed explanation-4: -Geographic segmentation. Demographic segmentation. Psychographic segmentation. Behavioral segmentation.