GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Older couples who are empty nesters dream of spending their greater discretionary income on technology and furniture.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: –Older couples that are empty nesters start dreaming of spending their greater discretionary income on travel and hobbies.
Detailed explanation-2: -Age is an easily identifiable demographic variable. “Current users” are relatively difficult to communicate with. Older couples who are empty nesters dream of spending their greater discretionary income on technology and furniture.
There is 1 question to complete.