GENERAL KNOWLEDGE

Detailed explanation-1: -Credence qualities are those that are difficult to judge, even post-consumption. Goods are dominated by credence and experience qualities, and services are mostly comprised of experience and search qualities. In a service-oriented business such as a bowling alley, services are simultaneously produced and consumed.

Detailed explanation-2: -The qualities of search, experience, and credence make it easier for marketers to communicate the benefits of an intangible service than to communicate the benefits of tangible goods. Service quality is easier to define and measure than the quality of tangible goods.

Detailed explanation-3: -A credence quality is a characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience.

Detailed explanation-4: -Goods are dominated by experience and credence qualities, while services are mostly comprised of search and experience qualities. With reference to perishability, which of the following statements differentiates a product from a service? a. Products are said to be more variable than services.

Detailed explanation-5: -Search qualities are the attributes that may be evaluated prior to purchase, as the customer learns about the competitive offerings. For example, when you go to a department store to purchase socks, you can just look at a pair and know before buying them whether you’ll like them.