GENERAL KNOWLEDGE

Detailed explanation-1: -On a continuum from “mass marketing” to “one-to-one marketing, ‘’ market segmentation is in the middle. Mass marketing occurs when: all customers are treated in the same manner.

Detailed explanation-2: -Detailed Solution. Mass Marketing does not deal with customers directly.

Detailed explanation-3: -Which of the following is true of market segmentation? It helps firms design specific marketing strategies suited for specific market segments.

Detailed explanation-4: -Audience segmentation is the process of determining which consumer traits characterize a certain group, or segment of a given market. In mass marketing, marketers ignore audience segmentation in favor of reaching all consumers in a large market and appealing to them with a product that most people need or use.

Detailed explanation-5: -Mass marketing targets the average customer and one to one marketing targets the individual customers. In other words mass marketing assumes that an average customer can be satisfied with a generic product where as one to one marketing identifies customer needs based on individual basis and offer customized solutions.