GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Customer behavior is the analysis of the behavior of ____ and ____ who buy goods and services for ____ consumption.
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individuals, business, private
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businesses, households, public
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individuals, households, personal
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businesses, households, personal
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Explanation:
Detailed explanation-1: -Consumer Buying Behavior refers to the buying behavior of final consumers (individuals & households) who buy goods and services for personal consumption.
Detailed explanation-2: -Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. It is a study of the actions of the consumers that drive them to buy and use certain products.
Detailed explanation-3: -Consumer behavior refers to the acquisition, consumption, and disposal of products, services, time, and ideas by decision-making units. This behavior is pervasive, involving choices made by virtually all human beings in all societies and cultures.
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