GENERAL KNOWLEDGE

Detailed explanation-1: -Assertion Personal selling plays a very important role in the introduction stage of a new product. Reason Personal selling helps in pursuing customers about the merits of the product.

Detailed explanation-2: -Advertising helps producers or the companies to know their competitors and plan accordingly to meet up the level of competition. If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product.

Detailed explanation-3: -Personal selling strategies play an important role in developing customer relationships, as they emphasize a personal approach to sales. Sales departments or entrepreneurs use personal selling strategies to explain the benefit of a product or service, answer customer questions and address their concerns.

Detailed explanation-4: -The goal of personal selling is not restricted to merely seeking sales rather it focusses on developing and nurturing long term relationships with its prospective and actual buyers. Relationship marketing is based on the customer centric approach. The salesperson can act as interface between seller and customer.

Detailed explanation-5: -Transactional selling. Solution selling. Consultative selling. Provocative selling.