GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Segmentation of the market based on where people live
A
Geographics
B
Geography
C
Demographics
D
Psychographics
Explanation: 

Detailed explanation-1: -Geographic segmentation is a component that competently complements a marketing strategy to target products or services on the basis of where their consumers reside. Division in terms of countries, states, regions, cities, colleges or Areas is done to understand the audience and market a product/service accordingly.

Detailed explanation-2: -What is geographic segmentation? Geographic segmentation involves segmenting your audience based on the region they live or work in. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code.

Detailed explanation-3: -Geographic segmentation allows marketers to group people based on where they live, work, or travel. The location has a significant influence on buying habits that marketers can use to develop their marketing messages.

Detailed explanation-4: -Marketing segmentation tries to identify groups of people with similar wants and needs so that marketers can produce targeted messages that appeal to them. Geographic segmentation is a type of market segmentation that groups prospective customers based on where they live.

Detailed explanation-5: -Geographic segmentation. Demographic segmentation. Psychographic segmentation. Behavioral segmentation.

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