GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Why is market segmentation carried out?
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To provide a commercially viable method of serving the customers
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To break down large markets into smaller markets
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Allows the achievement of greater market share.
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Provides an opportunity to surpass competitors
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Explanation:
Detailed explanation-1: -Market segmentation helps companies minimize risk by figuring out which products are the most likely to earn a share of a target market and the best ways to market and deliver those products to the market.
Detailed explanation-2: -Market research will help you define the target audience for your product and help you tailor your marketing strategy to what appeals to the target market. Defining your target market plays an essential part in the success and failure of your product.
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