GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Select the explanation for merchandising-related discounts, Discounts given by manufacturers or retailers given to a company in the same trade
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Cash discounts
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Quantity discounts
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Trade discounts
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Seasonal discounts
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Explanation:
Detailed explanation-1: -A volume discount is an economic incentive to encourage individuals or businesses to purchase goods in multiple units or in large quantities. The seller or manufacturer rewards those buying in bulk by providing a reduced price for each good or group of goods.
Detailed explanation-2: -Discount results in the reduction of the selling price of the product, which makes it more attractive for the customer. Reduction in price makes a psychological impact on the customer which results in the purchase. The two types of discount offered are trade discount and cash discount.
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