GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketing concept
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Product concept
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Societal marketing concept
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Production concept
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Detailed explanation-1: -Production concept suggests that organisation should earn profit through large-scale production.
Detailed explanation-2: -Production Concept Hence companies focus on producing more of the product and making sure that it is available to the customer everywhere easily. Increase in the production of the product makes the companies get the advantage of economies of scale.
Detailed explanation-3: -The Production Concept. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.
Detailed explanation-4: -Types of Marketing Concepts The five marketing concepts are production, product, selling, marketing, and societal.
Detailed explanation-5: -The Production Concept. The Product Concept. The Selling Concept. The Societal Concept. 28-Jul-2020