GENERAL KNOWLEDGE

Detailed explanation-1: -Market orientation is a customer-centered approach to product design. It involves market research aimed at determining what consumers view as their immediate needs, primary concerns, or personal preferences within a particular product category.

Detailed explanation-2: -Promotion orientation is NOT one of the four philosophies of marketing. Four competing philosophies strongly influence an organization’s marketing activities. These philosophies are commonly referred to as production, sales, marketing, and societal orientations.

Detailed explanation-3: -An organisation focus (and subsequently its marketing) is centred around five key categories, classified into the following orientation groups: Production orientation, product orientation, sales orientation, societal orientation and market orientation.

Detailed explanation-4: -Which of the following defines marketing management? A. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.