BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is a FALSE statement about sales promotion activities?
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Sales promotion activities focus on generating long-term sales.
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Results are measurable, particularly with contests, coupons and sweepstakes.
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The disadvantage of sales promotion include too much focus on the short-term and losses in profits.
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Sales promotion activities include things such as coupons, contests, rebates and sweepstakes.
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Explanation:
Detailed explanation-1: -Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company’s product. Was this answer helpful?
Detailed explanation-2: -Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).
Detailed explanation-3: -running contests for the company’s salespeople is not considered sales promotion.
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