MANAGEMENT

Detailed explanation-1: -Cost: Advertising can be expensive, especially for TV and print ads, whereas personal selling is generally less expensive as it involves direct communication with potential customers.

Detailed explanation-2: -Personal selling is more expensive than advertising.

Detailed explanation-3: -Because personal selling occurs face-to-face, salespeople are required. Therefore, it is more expensive because it requires training, hiring, and payment of sales people.

Detailed explanation-4: -It is a relatively expensive method of selling. There is a requirement of high capital costs. Also, it is an extremely labour intensive method because a large sales force is required to carry out personal selling successfully. The training of the salesperson is also a very time consuming and costly process.

Detailed explanation-5: -Advertising is a means of communication, which calls customer’s attention towards the product or service, through mass media. Personal selling refers to a form of promotion, wherein the sales representative sells the product to customers, by directly visiting them.