MANAGEMENT

Detailed explanation-1: -Advertising effectiveness relates to measuring and evaluating how a specific advertising campaign meets the goals outlined by customers. There are multiple ways in which businesses can measure the success of an advertising campaign, either through sales, the impact on the brand, or awareness of the company.

Detailed explanation-2: -Direct Rating Test: In this method, consumers are asked to rate/rank alternative advertisements. They are exposed to different ads and are requested to rate them. Consumers can consider various criteria to rate the advertisement, like message contents, message clarity, coordination, and overall impression.

Detailed explanation-3: -Doing so will provide critical information about what’s working well, what needs improving, and why. By measuring ad effectiveness and gaining insights on your target audience, you can be sure your budget is optimized, and money is spent on the most effective advertising specifically tailored for your company’s needs.