MANAGEMENT

Detailed explanation-1: -The AMA defines reach as “the number of different persons or households exposed to a particular advertising media vehicle or a media schedule during a specified period of time. It is also called cumulative audience, cumulative reach, net audience, net reach, net unduplicated audience, or unduplicated audience.

Detailed explanation-2: -Audience. The number of homes or people exposed to an ad is called the audience. Frequency. Is the number of times an audience sees or hears an advertisement.

Detailed explanation-3: -What is Advertising Exposure? Ad unit exposure measures the total amount of time your ad was exposed to your target audience, usually measured in milliseconds.

Detailed explanation-4: -Reach is the number of viewers within a set period that is potentially exposed to your marketing effort or ad campaign. For example, a radio ad may have a reach of 80, 000 listeners that regularly tune into the program.