MANAGEMENT

Detailed explanation-1: -Conative (conviction and purchase): In this stage, consumers are either showing intent to buy, or actually purchasing. At this stage, advertising evolves into a method of expediting the purchasing process.

Detailed explanation-2: -The hierarchy of effects model consists of three major stages: the cognitive stage (awareness, knowledge); the affective stage (liking, preference, conviction); and the behavioral stage (purchase).

Detailed explanation-3: -The hierarchy of effects model is a model which tells advertisers to make an advertisement in such a way that the customer goes through all these six stages namely awareness, knowledge, liking, preference, conviction and purchase.

Detailed explanation-4: -It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.

Detailed explanation-5: -Step 1: Determine Your Objective and Budget. Step 2: Identify Your Target Audience. Step 3: Create Your Message. Step 4: Develop Your Media Strategy.