MANAGEMENT

Detailed explanation-1: -A campaign plan is a short-term integrated communications plan to generate leads or sales. Its purpose is to engage audiences, it typically has a content marketing focus and an integrated media schedule.

Detailed explanation-2: -1. Coca-Cola’s Share a Coke Campaign. Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline.

Detailed explanation-3: -An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. For example, a company might create an ad campaign to meet one of the following business objectives: To create brand awareness for a new product. To drive sales of a product or service.