MANAGEMENT

Detailed explanation-1: -A way to bid where you pay per one thousand views (impressions ) on the Google Display Network. Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen.

Detailed explanation-2: -The cost per thousand (CPM), also called cost per mille, is the price of 1, 000 advertisement impressions on one web page. If Google Ads charges a $1.00 CPM, that means an advertiser must pay $1.00 for every 1, 000 impressions of its ad.

Detailed explanation-3: -The cost per thousand impressions (CPM, cost per mille) is the total amount an advertiser pays for 1, 000 impressions on their page. A CPM of $4, for example, means that you pay $4 for every 1, 000 views of your advertisement.

Detailed explanation-4: -Given that CPM is the cost per thousand impressions, simply divide the cost by the number of impressions and then divide that number by one thousand. Therefore the CPM formula is CPM = CPM = 1000 * cost / impressions.

Detailed explanation-5: -To measure CPM, you divide the total cost of the campaign by the number of impressions. The result is then multiplied by 1, 000, generating the CPM figure, also known as the CPM rate.