MANAGEMENT

Detailed explanation-1: -Public relations is a valuable tool in the promotional mix. Unlike paid marketing programs such as advertising your business, public relations is focused on earned media and can take advantage of unpaid communication channels. Public relations is about managing perceptions – how people think about your business.

Detailed explanation-2: -Public relations promotes goodwill and communication between the company and consumer. Good public relations builds relationships with your customers. Public relations is a component of your marketing strategy; a company will be more profitable through communication and relationships with customers.

Detailed explanation-3: -Four basic categories of public relations research activities are most common: media monitoring, public relations audits, communication audits and social audits.

Detailed explanation-4: -Key Takeaways. Public relations (PR) refers to managing how others see and feel about a person, brand, or company. PR for corporations, notably publicly traded companies, focuses on maintaining a positive corporate image while handling media requests and shareholder inquiries.

Detailed explanation-5: -Depending on the issue, public relations adopts a strategic approach to ensure that crisis is mitigated and stakeholders’ relations is well managed. Other components of public relations include reputation management, stakeholders’ relationship management, Digital Public Relations and brand and marketing communications.