BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The use of celebrities to advertise products.
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The process of persuading a customer to buy the product.
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To get a product, service, or company to be seen.
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The advertisers claims that their product works better than their competitor but doesn’t explain how.
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Detailed explanation-1: -Definition: Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.
Detailed explanation-2: -According to Forbes contributor Steve Olenski, celebrity endorsement helps increase sales in the short term and brand awareness in the long term. Celebrity marketing is also very effective to mark a major change for a brand, like the introduction of a new product, market expansion, or brand repositioning.
Detailed explanation-3: -Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service, or to raise awareness about an issue.
Detailed explanation-4: -According to The Economic Times, the meaning of the word endorse or endorsement is a form of promotion or advertisement using famous figures or celebrities who have the trust, respect, recognition, and so on of many people.