MANAGEMENT

Detailed explanation-1: -A media strategy is a dynamic action plan for reaching your audience and boosting conversion rates by leveraging various media types to distribute content and deliver your brand message.

Detailed explanation-2: -It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behavior of the target audience or market pertinent to the initial brief.

Detailed explanation-3: -A well-conceived media strategy saves time and money, ensures efficient delivery of content to the right people, and helps an organization channel its creative energy toward developing content that supports sales, marketing, and brand awareness goals.