MANAGEMENT

Detailed explanation-1: -Product placement is a form of brand integration. In the context of execution styles in advertising, using an animated character that represents a product in an advertisement is an example of an endorsement.

Detailed explanation-2: -An execution style is the approach, style, tone, words, and format used for executing an advertising message. This will capture the target market’s attention and interest.

Detailed explanation-3: -More than 30% of advertisements utilize humor for greater success. Other execution styles include musical, scientific, mood/image. Overall, being creative is very important, but before one can be creative in the right direction, the purpose of the campaign and the target audience needs to be determined.

Detailed explanation-4: -Slice of Life This is where you show regular people using your product as if it is their everyday life. For example if you are Tide, you may show a mom using Tide To Go on a child’s shirt at dinner.

Detailed explanation-5: -A slice-of-life advertisement is a kind of ad strategy that utilizes everyday scenarios to integrate a product into the daily dynamics of consumers. With this kind of ad, advertisers try to provide solutions or introduce efficiency using the product to the daily common concerns of people.