MANAGEMENT

Detailed explanation-1: -Institutional advertising is a strategy that promotes an organization and all its offerings. Sometimes called corporate advertising, this strategy typically focuses on increasing exposure to the company’s overall brand, image and core message.

Detailed explanation-2: -Definition: Institutional advertising consists of promotional activities that aim to improve reputation, create a positive image or encourage support of an organization. The term applies to actions oriented to promote the firm itself.

Detailed explanation-3: -Institutional advertising means any advertising conducted for the purpose of promoting the corporate image or goodwill of a particular utility or the utility industry in general.

Detailed explanation-4: -The most common type of institutional advertising is radio, television, print, and digital media, in which companies can convey their message through dialogue. It also includes non-traditional media in public places (scoreboard in a sports stadium, ads in a cinema, signage on buses, trains, subway, etc.).