BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An image or symbol to represent the company or brand name?
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a name given to a product or range of products
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Famous person paid to promote the product
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A memorable phrase or short sentence
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Detailed explanation-1: -Using a celebrity’s fame or social standing to promote or increase awareness of a product or service is referred to as celebrity branding or celebrity endorsement. Brand ambassadors are people who use their names or images to promote a good or service.
Detailed explanation-2: -Celebrity endorsements are when a famous person appears in an ad or recommends a product or a service. This can often lead to an increase in brand awareness, a boost in sentiment, and a rise in sales.
Detailed explanation-3: -Celebrity endorsement builds credibility and can expose a brand to new markets. The celebrity effect is the ability of famous people to influence others. Companies can use that star power and influence to boost their own products and services. Celebrities can add credibility and glamour to a brand.