MANAGEMENT

Detailed explanation-1: -technique used to test the effectiveness of advertising copy. Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.

Detailed explanation-2: -: a run (as of a newspaper or magazine) in which something (such as an illustration or the wording of an advertisement) is changed part way through the run while remaining in the same position in the issue (as for testing the relative effectiveness of the two pieces of copy)

Detailed explanation-3: -Meaning of split run in English a newspaper, magazine, website page, etc. that is produced in two or more forms with different advertisements in each to test which advertisements get the best results: Newspapers normally charge you for arranging a split-run.

Detailed explanation-4: -Print Advertising-Newspapers, Magazines, Brochures and Fliers.

Detailed explanation-5: -These are the important forms of press advertising, newspapers are the most effective and powerful medium of advertising.