MANAGEMENT

Detailed explanation-1: -A media mix is a marketing term for the combination of channels a business uses to meet its marketing goals. It can include billboards, email, websites, and social media.

Detailed explanation-2: -A media mix encompasses all the possible ways a product reaches its chosen audience(s)-or people-through avenues like traditional advertising, grassroots marketing, digital advertising, social media, email, and landing pages. Those methods are the third element in the marketing mix: place.

Detailed explanation-3: -The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.

Detailed explanation-4: -A media mix is the combination of communication channels your business can use to meet its marketing objectives. Typically, these include newspapers, radio, television, billboards, websites, email, direct mail, the Internet and social media, such as Facebook or Twitter.

Detailed explanation-5: -Advertising is a specific marketing communication activity that falls under the “promotion” element of the classic marketing mix–also known as the Four Ps of product, price, place and promotion.