MANAGEMENT

Detailed explanation-1: -An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Detailed explanation-2: -Series of advertisement messages that share a single idea or theme is Advertisement Campaign.

Detailed explanation-3: -A theme of advertising is a central, recurring idea or message intended to trigger desired action from the customers. It is the heart of advertising copy.

Detailed explanation-4: -Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it’s the television where the audience watches ads.