BUISENESS MANAGEMENT
CUSTOMER SERVICE
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Culture and lifesytles are examples of customer’s attributes categorized as ____
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Psychographic information
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Demographic information
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Firmographic information
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None of the above
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Explanation:
Detailed explanation-1: -Psychographic segmentation involves profiling a market segment based on a descriptive set of characteristics-such as personality, traits, lifestyle, and values.
Detailed explanation-2: -3 types of psychographics. The main types of psychographics are interests, activities, and opinions. You can split that into subcategories as well. (Attitudes are slightly different than opinions; lifestyle and behavior are slightly different than activities).
There is 1 question to complete.