MANAGEMENT

Detailed explanation-1: -CRM allows you to break down data by categories and criteria, making it easy to create focused lists. Used in sales and marketing, such segmented lists allow you to run specific customer marketing campaigns (and account-based marketing campaigns) and analyze your sales process and lead pool.

Detailed explanation-2: -CRM will cut down the cost of acquiring new customers That’s because you will be able to use the CRM and retain your existing customers. According to the laws of economics and marketing, the cost of retaining existing customers is much lower when compared to the cost of finding new customers.