MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Comments made on Twitter can be monitored and provide businesses with useful qualitative research. Which of the following methods of data collection is this an example of?
A
Social media
B
Surveys
C
Observation
D
Questionnaires
Explanation: 

Detailed explanation-1: -Social media gives market researchers the ability to track current and emerging trends immediately. One of the best ways to do this is by monitoring and searching hashtags related to the industry, product or brand. Hashtags provide feedback and engagement in real-time.

Detailed explanation-2: -Answer and Explanation: The best description of secondary data is a) pieces of information that have been collected prior to the start of the focal research project.

Detailed explanation-3: -Market research helps you identify areas for possible business expansion. Given that it offers the opportunity to test markets to determine if there is room for a new product or service. You can also conduct market research to find the best location to open a new store.

There is 1 question to complete.