MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following are methods used to segment a market?
A
Age, religion, school you go to, eating habits and views on education
B
Age, gender, income, location and lifestyle.
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.

Detailed explanation-2: -Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

Detailed explanation-3: -Definition: Demographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation & family status.

There is 1 question to complete.