BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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They both mean more or less the same
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Qualitative is about numbers
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Quantitative means looking at opinions
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Quantitative is about numbers and figures
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Detailed explanation-1: -Quantitative data is numbers-based, countable, or measurable. Qualitative data is interpretation-based, descriptive, and relating to language. Quantitative data tells us how many, how much, or how often in calculations. Qualitative data can help us to understand why, how, or what happened behind certain behaviors.
Detailed explanation-2: -Quantitative research methods are designed to collect numerical data that can be used to measure variables. Quantitative data is structured and statistical; its results are objective and conclusive.
Detailed explanation-3: -Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond within society.
Detailed explanation-4: -As in quantitative research, numbers are used in qualitative research to establish the significance of a research project, to document what is known about a problem, and to describe a sample.
Detailed explanation-5: -Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Quantitative methods allow you to systematically measure variables and test hypotheses. Qualitative methods allow you to explore concepts and experiences in more detail.