BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A sales invoice
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A customer record
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An expense report
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A customer survey
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Detailed explanation-1: -The most common way to collect primary data is through surveys and interviews. Surveying is the process of collecting data through a questionnaire that asks a range of individuals the same questions related to their characteristics, attributes, how they live or their opinions.
Detailed explanation-2: -Only the data directly collected by a person or an entity is primary data. Therefore, government-published records are secondary data.
Detailed explanation-3: -Primary data consists of information collected for the specific purpose at hand whereas secondary data consists of information that already exists somewhere, having been collected for another purpose.
Detailed explanation-4: -Observational research is the most widely used method of primary data collection.