MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the is most likely to be a primary data source:
A
A sales invoice
B
A customer record
C
An expense report
D
A customer survey
Explanation: 

Detailed explanation-1: -The most common way to collect primary data is through surveys and interviews. Surveying is the process of collecting data through a questionnaire that asks a range of individuals the same questions related to their characteristics, attributes, how they live or their opinions.

Detailed explanation-2: -Only the data directly collected by a person or an entity is primary data. Therefore, government-published records are secondary data.

Detailed explanation-3: -Primary data consists of information collected for the specific purpose at hand whereas secondary data consists of information that already exists somewhere, having been collected for another purpose.

Detailed explanation-4: -Observational research is the most widely used method of primary data collection.

There is 1 question to complete.