MANAGEMENT

Detailed explanation-1: -Answer: physical evedence. Explanation: because physical evedence refers to everything your customers see when interacting with your business..

Detailed explanation-2: -Marketing Mix MCQs The 4P’s make up the typical marketing mix and it includes Product, Place, Price and Promotion.

Detailed explanation-3: -Therefore, from the above explanation, Politics is not included in the seven Ps of the marketing mix given by Booms and Bitner.

Detailed explanation-4: -Physical evidence of service includes all the tangible representations of service such as clear signage, good ventilation, adequate space, internet presence, equipment and facility. As services are intangible, customers are searching for any tangible cues to help them understand the nature of the service experience.