MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A shampoo company decides to update its packaging to appeal to new customer attitudes and give its products fresh appeal. Which product-mix strategy is this company using?

A	Consistency
B	Expansion
C	Alteration
D	Contraction

Explanation:

Detailed explanation-1: -A salon recently added nail services to its product mix. This strategy is called. expansion.

Detailed explanation-2: -The width of the product mix refers to how many product lines the company carries. the line. The length of the product mix refers to the total number of items in its product mix.

Detailed explanation-3: -A marketing mix consists of a combination of factors that a business can control in order to influence consumers to purchase its products.

Detailed explanation-4: -The particular assortment of products a business offers to meet its market’s needs and its company’s goals is its product mix.

There is 1 question to complete.