MANAGEMENT

Detailed explanation-1: -Sales promotion techniques help in attracting new guests or customers. To attract a guest, one must first stimulate interest and a desire to act. The targeted promotion helps in increasing awareness and then turning that awareness into consumer purchasing action.

Detailed explanation-2: -Which is the best example that demonstrates the concept of suggestive selling in the hospitality industry? A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.

Detailed explanation-3: -Which of the following is an example of a language barrier that might occur in the hospitality industry? In some cultures, it is proper behavior to present flowers or chocolates to potential business partners before a meeting, while other cultures consider it inappropriate behavior.

Detailed explanation-4: -What personal quality is important to express when handling a hotel guest’s complaint? Empathy.