BUISENESS MANAGEMENT
PACKAGING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The package can aid in identifying and selling the product
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Packaging can give directions for product use
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Packaging can make the product more desirable for customers
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All of the above choices are correct
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Detailed explanation-1: -Robertson (2005) attributes to packaging four functions: containment, protection, convenience and communication. In fact, each one of these functions comprises a number of different technological, engineering and commercial objectives.
Detailed explanation-2: -Functions of packaging: The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The packaging is thus intended to protect the goods from loss, damage and theft.
Detailed explanation-3: -These are: Promote, Position, Present, Provide and Protect. Promotion is probably the most obvious of the traditional marketing mix elements as it pertains to packaging, but that doesn’t mean it should be overlooked.