A manager of an insurance company finds that fear appeals in commercials are positively associated withconsumers behavioral intentions to insure their house. This effect is particularly strong for people with ahigh inherent level of anxiety.What is the independent variable here?

DEVELOPMENT OF HYPOTHESES AND APPLICATIONS

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A manager of an insurance company finds that “fear appeals” in commercials are positively associated withconsumers’ behavioral intentions to insure their house. This effect is particularly strong for people with ahigh inherent level of anxiety.What is the independent variable here?

A	manager of an insurance company
B	fear appeals” in commercials
C	consumers’ behavioral intentions to insure their house
D	inherent level of anxiety

Explanation:

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RESEARCH METHODOLOGY

DEVELOPMENT OF RESEARCH PROPOSAL

DEVELOPMENT OF HYPOTHESES AND APPLICATIONS