RESEARCH METHODOLOGY

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METHODS OF RESEARCH

ETHNOGRAPHY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Ethnographic research is one form of ____ research which concerns with studying human behaviour within the context in which that behaviour would occur naturally and in which the role of the researcher would not affect the normal behaviour of the subjects.
A
quantitative
B
qualitative
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data are collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function.

Detailed explanation-2: -Ethnographic research is a qualitative method where researchers observe and/or interact with a study’s participants in their real-life environment. Ethnography was popularised by anthropology, but is used across a wide range of social sciences.

Detailed explanation-3: -Ethnography is a study through direct observation of users in their natural environment rather than in a lab. The objective of this type of research is to gain insights into how users interact with things in their natural environment.

Detailed explanation-4: -First, it is conducted on-site or in a naturalistic setting in which real people live. Second, it is personalized since you as the researcher are both observer and participant in the lives of those people. Ethnography also collects data in multiple ways for triangulation over an extended period of time.

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