METHODS OF DATA COLLECTION
REDESIGNING RESEARCH TOOLS OBSERVATION
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
TRUE
|
|
|
FALSE
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -The observation method of data collection involves seeing people in a certain setting or place at a specific time and day. Essentially, researchers study the behavior of the individuals or surroundings in which they are analyzing. This can be controlled, spontaneous, or participant-based research.
Detailed explanation-2: -Observation research is a qualitative research technique where researchers observe participants’ ongoing behavior in a natural situation. Depending on the type of observation research and the goal of the study, the market researcher will have varying levels of participation in the study.
Detailed explanation-3: -The observation method involves human or mechanical observation of what people actually do or what events take place during a buying or consumption situation. “ Information is collected by observing process at work. ‘’