RESEARCH METHODOLOGY

METHODS OF DATA COLLECTION

TOOLS OF DATA COLLECTIONS THEIR TYPES ATTRIBUTES AND USES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Focus groups consist typically of ____ members with a moderator leading the discussions for about two hours on a particular topic, concept or product.
A
three to five
B
five to seven
C
eight to ten
D
None of the above
Explanation: 

Detailed explanation-1: -The first few moments in focus group discussion are critical. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion.

Detailed explanation-2: -Focus group moderators are trained professionals who conduct, manage, and analyze a focus group session. They lead participants through a pre-designed discussion by stimulating participation and facilitating useful conversation.

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