METHODS OF RESEARCH
QUALITATIVE RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Objectively and systematically measure the content of a text
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Reach an interpretive understanding of social action
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Engage in a critical dialogue about ethical issues in research
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Provide a feminist alternative to ‘male-stream’ quantitative methods
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Detailed explanation-1: -Quantitative content analysis is a research method in which features of textual, visual, or aural material are systematically categorized and recorded so that they can be analyzed. Widely employed in the field of communication, it also has utility in a range of other fields.
Detailed explanation-2: -Content analysis is a systematic, quantitative approach to analyzing the content or meaning of communicative messages. Content analysis is a descriptive approach to communication research, and as such is used to describe communicative phenomenon.
Detailed explanation-3: -Qualitative content analysis involves a process designed to condense raw data into categories or themes based on valid inference and interpretation. This process uses inductive reasoning, by which themes and categories emerge from the data through the researcher’s careful examination and constant comparison.