RESEARCH METHODOLOGY

RESEARCH DESIGN

DIFFERENT RESEARCH DESIGNS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is a benefit of conducting qualitative research?
A
You can do in depth exploration of real life experiences
B
You can collect data from a large sample quickly
C
You do not need to do a literature review
D
None of the above
Explanation: 

Detailed explanation-1: -It provides an in-depth understanding of the ways people come to understand, act and manage their day-to-day situations in particular settings.

Detailed explanation-2: -Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the “why” rather than the “what” of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their every day lives.

Detailed explanation-3: -Used qualitative methods of data collection such as interviews, focus groups, observation, etc.

There is 1 question to complete.