RESEARCH METHODOLOGY

INTRODUCTION

AIM OF RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The intent of qualitative research is not to generalize the conclusion about an entire group of people, but also to develop an in-depth explanation of a phenomenon.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -The purpose of qualitative research has, thus, been directed toward providing in-depth explanations and meanings rather than generalizing findings.

Detailed explanation-2: -In qualitative research the conventional generalizability that is required of the quantitative research cannot be achieved. The reason being that qualitative research is conducted on a particular set of population that has their own unique demographic, psychological, sociological, and cultural characteristics.

Detailed explanation-3: -Conclusions : Research conclusions are subjective in nature when conducting qualitative research. The researcher may derive conclusions based on in-depth analysis of respondent attitude, reason behind responses and understanding of psychological motivations.

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