RESEARCH METHODOLOGY

Detailed explanation-1: -Collectivism is a worldview where people tend to see themselves as part of a larger group rather than focus on their individuality. As a result, they value behavior that emphasizes unity.

Detailed explanation-2: -In cross-cultural psychology, a collectivist culture is a community that prioritizes the group over the individual. Collectivistic cultures emphasize personality traits and attributes like cohesion, harmony, duty, interdependence, achievement of group goals, and conflict avoidance.

Detailed explanation-3: -Having strong families and friendship groups is important in these societies and people may sacrifice their happiness or time for the benefit of someone else or for the greater good of a group. Countries such as Portugal, Mexico and Turkey are examples of collectivist societies.

Detailed explanation-4: -In individualistic cultures, people behave according to self-interest and personal preferences and consider independence and self-sufficiency very important. In collectivist cultures, groups are of primary importance-individuals are secondary.