RESEARCH METHODOLOGY

Detailed explanation-1: -Observation is a qualitative research method where researchers gather data by observing people’s behavior or events in their natural setting.

Detailed explanation-2: -Qualitative data describes qualities or characteristics. It is collected using questionnaires, interviews, or observation, and frequently appears in narrative form. For example, it could be notes taken during a focus group on the quality of the food at Cafe Mac, or responses from an open-ended questionnaire.

Detailed explanation-3: -Ethnography generally involves researchers directly observing participants in their natural environments over time.

Detailed explanation-4: -Naturalistic observation is a qualitative research method where you record the behaviors of your research subjects in real world settings. You avoid interfering with or influencing any variables in a naturalistic observation. You can think of naturalistic observation as “people watching” with a purpose.