INTRODUCTION
NATURE AND INQUIRY OF RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It adopts a naturalistic approach to its subject matter
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It promotes a full understanding of human behavior or personality
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It is hard to know the validity or reliability of the data
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It is a way of understanding and interpreting social interactions
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Detailed explanation-1: -What are the advantages of qualitative research? Qualitative research focuses on gaining as much data as possible from a relatively small sample size. It is a more flexible approach than quantitative research since it enables participants to express themselves while providing data.
Detailed explanation-2: -The main drawback of qualitative research is that the process is time-consuming. Another problem is that the interpretations are limited. Personal experience and knowledge influence observations and conclusions. Thus, a qualitative research might take several weeks or months.
Detailed explanation-3: -Issues can be examined in detail and in depth. Interviews are not restricted to specific questions and can be guided/redirected by the researcher in real time. The research framework and direction can be quickly revised as new information emerges. More items
Detailed explanation-4: -Captures New Beliefs-Qualitative research methods extrapolate any evolving beliefs within a market. Fewer Limitations-Qualitative studies are less stringent than quantitative ones. More Versatile-Qualitative research is much easier at times for researchers. More items •16-Mar-2021