RESEARCH METHODOLOGY

Detailed explanation-1: -« The act of turning new and imaginative ideas into reality. » “Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don’t act on them, you are imaginative but not creative. »

Detailed explanation-2: -Idea generation or ideation is the act of forming ideas. It is a creative process that encompasses the generation, development and communication of new thoughts and concepts, which become the basis of your innovation strategy.

Detailed explanation-3: -Idea generation is described as the process of creating, developing and communicating abstract, concrete or visual ideas. It’s the front end part of the idea management funnel and it focuses on coming up with possible solutions to perceived or actual problems and opportunities.

Detailed explanation-4: -Abstract. The author is of the opinion that creativity is not a single personal trait, but a set of of traits. Basic elements of the concept of creativity include intelligence, intensive interest, knowledge, originality (ideas), creative instinct, non-conformity, courage, and persistence.