RESEARCH METHODOLOGY

Detailed explanation-1: -Phenomenology in business research focuses on experiences, events and occurrences with disregard or minimum regard for the external and physical reality. Phenomenology, also known as non-positivism, is a variation of interpretivism, along with other variations such as hermeneutics, symbolic interactionism and others.

Detailed explanation-2: -This research limits itself by focusing on three main approaches in phenomenology: Husserl’s transcendental phenomenology; Heidegger’s hermeneutical phenomenology; and Merleau-Ponty’s idea of perception.